Online Bachelor’s Degree Program

BBA in Marketing

Make Your Business Known

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Program Detail

Next Start Date

October 19

Est. Program Length

3-4 years

Credit Hours

123 (30 in major)

Course Length

8 weeks

Cost Per Credit

$325

Degree Overview

Discover the factors that attract consumers and start building a positive reputation for your business through advanced marketing tactics with the online BBA marketing degree from the University of West Alabama. Supported by instruction from marketing professionals, this marketing bachelor’s degree is designed to enhance your expertise and improve your earning potential in a field that impacts business success.

The fully online courses offered through the BBA marketing degree explore consumer behavior and the skills you need to establish a positive reputation for your business. When you complete your online marketing bachelor’s degree, you’ll have the academic credential to pursue a master’s degree, plus the skills to succeed as a public relations specialist, advertising manager, market research analyst and more.

Who is this degree for?

  • Professionals striving to advance to management positions within marketing.
  • Individuals seeking business or marketing careers at the corporate level.
  • Individuals interested in building a strong academic foundation for a variety of business careers.

BBA Marketing Degree Program Requirements

As a student of the online marketing bachelor’s degree program, you’ll develop relevant skills and up-to-date knowledge of modern marketing techniques, broadening your career horizons and improving your earning potential. Employees with five to nine years of experience and a marketing bachelor’s degree earn a median annual salary of $71,422, according to PayScale. With the online BBA marketing degree, you’ll study with business practitioners in a fully online format. When you graduate from the Marketing bachelor’s degree program, you’ll be prepared to work as a public relations specialist, advertising manager, market research analyst, account executive and more.

Program Detail

Next Start Date

October 19

Est. Program Length

3-4 years

Credit Hours

123 (30 in major)

Course Length

8 weeks

Cost Per Credit

$325

Get Started

Course Details

  • General Education Requirement: 47 hours
  • Business Professional Component: 40 hours
  • Marketing Major: 30 hours
  • Electives: 3-7 hours

Total Hours: 123

Admissions

Your experience at the University of West Alabama is designed to be as straightforward and convenient as possible. From the moment you apply, you’ll receive step-by-step guidance from an enrollment counselor. And once you’re in our online program, you’ll have a personal success coach who can answer your questions and help with anything you need.

Simply follow these steps to get started.

  • Complete an online application.
  • Submit official transcript of high school grades or GED scores.
  • Submit official college and institution transcripts (if applicable) – Download Form

Tuition

Undergraduate tuition is $325 per credit hour. There is a $60 technology fee each semester.

The University of West Alabama is dedicated to keeping education costs affordable and providing students with a full range of grants, scholarships and loans. Approximately 80 percent of UWA students receive some type of financial aid to support their studies. To apply for financial aid, complete the Free Application for Federal Student Aid (FAFSA). The school code for UWA is 001024.

Transfer

We have a generous transfer policy at every degree level. Undergraduates transferring from a two-year college are eligible to transfer up to 60 credit hours and 90 credit hours from a four-year college with matching courses and curriculums.

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