Online Bachelor’s Degree Program

B.A./B.S. Integrated Marketing Communications

Develop Skills and Knowledge in Multiple Fields

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Program Detail

Next Start Date

May 13

Est. Program Length

3-4 years

Credit Hours

120

Course Length

8 weeks

Cost Per Credit

$325

Degree Overview

Gain hands-on multimedia experience in several areas with the online bachelor’s in integrated marketing communications. You’ll study graphic design, photography, web design, social media, news writing and social science, while also mastering marketing theory and media law. You can choose from optional tracks in graphic design and sports communication.

Earn your degree fully online, at one of the most affordable institutions in the state.

Who is this degree for?

  • Individuals seeking a strong foundation in multiple areas of communication and multimedia.
  • Individuals seeking roles in public relations, broadcasting/video production, website design, sales, advertising, radio, photography, marketing, journalism and more.
Program Detail

Next Start Date

May 13

Est. Program Length

3-4 years

Credit Hours

120

Course Length

8 weeks

Cost Per Credit

$325

Get Started

Course Details

• General Education Basic Requirements: 48 hours

• Integrated Marketing Communication Program Requirements: 59 hours

• Electives: 13 hours

Total Hours: 120

Tracks: 59 hours

Concentrations

Admissions

Your experience at the University of West Alabama is designed to be as straightforward and convenient as possible. From the moment you apply, you’ll receive step-by-step guidance from an enrollment counselor. And once you’re in your program, you’ll have a personal success coach who can answer your questions and help with anything you need.

Simply follow these steps to get started.

  • Complete an online application.
  • Submit official transcript of high school grades or GED scores.
  • Submit official college and institution transcripts (if applicable). – Download Form

Tuition

Undergraduate tuition for the 2017-18 academic year is $325 per credit hour. There is a $50 technology fee each semester.

The University of West Alabama is dedicated to keeping education costs affordable and providing students with a full range of grants, scholarships and loans. Approximately 80 percent of UWA students receive some type of financial aid to support their studies. To apply for financial aid, complete the Free Application for Federal Student Aid (FAFSA). The school code for UWA is 001024.

Transfer

We have a generous transfer policy at every degree level. Undergraduates transferring from a two-year college are eligible to transfer up to 60 credit hours and 90 credit hours from a four-year college with matching courses and curriculums.

 

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