BBA in Marketing
Make Your Business Known




Program Detail
Next Start Date
May 19
Est. Program Length
3-4 years
Credit Hours
123 (30 in major)
Course Length
8 weeks
Cost Per Credit
$325
Degree Overview
Discover the factors that attract consumers and start building a positive reputation for your business through advanced marketing tactics with the online BBA marketing degree from the University of West Alabama. Supported by instruction from marketing professionals, this marketing bachelor’s degree is designed to enhance your expertise and improve your earning potential in a field that impacts business success.
The fully online courses offered through the BBA marketing degree explore consumer behavior and the skills you need to establish a positive reputation for your business. When you complete your online marketing bachelor’s degree, you’ll have the academic credential to pursue a master’s degree, plus the skills to succeed as a public relations specialist, advertising manager, market research analyst and more.
Who is this degree for?
- Professionals striving to advance to management positions within marketing.
- Individuals seeking business or marketing careers at the corporate level.
- Individuals interested in building a strong academic foundation for a variety of business careers.
- Individuals who want to advance their careers in a variety of fields, including:
- Brand Ambassador
- Event Planner
- Industrial Sales Manager
- Logistics Manager
- Marketing Consultant
- Merchandise Manager
- Social Media Marketer
- Sport Merchandiser

Program Detail
Next Start Date
May 19
Est. Program Length
3-4 years
Credit Hours
123 (30 in major)
Course Length
8 weeks
Cost Per Credit
$325
Submit your information to be contacted by phone/email.
Course Details
- General Education Requirement: 47 hours
- Business Professional Component: 40 hours
- Marketing Major: 30 hours (15 core, 15 emphasis)
- Electives: 3-7 hours
Total Hours: 123
Plus 15 hours from an emphasis area.