Course Details
• General Education Basic Requirements: 48 hours
• Integrated Marketing Communication Program Requirements: 59 hours
• Electives: 13 hours
Total Hours: 120
| Area | Credit Hours |
| Written Composition | 6 |
| Humanities and Fine Arts | 15 |
| Natural Sciences and Mathematics | 15 |
| History, Social and Behavioral Sciences | 12 |
*UWA 101 is required for beginning freshmen at UWA and for transfer students who transfer fewer than 20 hours
Note: IMC students must complete EC 201 Principles of Microeconomics (3) as one of the Social and Behavioral Science electives in the core curriculum.
Tracks: 72 hours
Communications Area: 32 hours
| Course Number | Course Title | Credit Hours |
| IMC 200 | Introduction to Mass Communication | 3 |
| IMC 219 OR IMC 259 | News Practicum OR Publishing Practicum | 1 |
| IMC 240 | Creative Photography | 3 |
| IMC 279 | Studio Practicum | 1 |
| IMC 260 | Graphic Design I | 3 |
| IMC 320 | Writing for the Mass Media | 3 |
| IMC 360 | Web Design | 3 |
| IMC 370 | Video Production | 3 |
| IMC 420 | Advanced Media Writing | 3 |
| IMC 430 | Media Ethics and Law | 3 |
| IMC 495 | Capstone in IMC | 3 |
| IMC 499 | Professional IMC Internship | 3 |
Marketing Area: 12 hours
| Course Number | Course Title | Credit Hours |
| MK 300 | Marketing | 3 |
| MK 340 | Consumer Behavior | 3 |
| MK 390 OR IMC 490 | e-Marketing and Social Media OR Social Media Management | 3 |
| MK 430 OR IMC 465 | Advertising and Promotion OR Advertising Management | 3 |
Upper-Level Cognate Area: 15 Hours
Choose six semester hours from the following:
- Approved electives in IMC from the 300-400 level
- Approved electives in Marketing from the 300-400 level
- Approved electives in Psychology from the 300-400 level
- Approved electives in Sociology from the 300-400 level
- Approved electives in History from the 300-400 level
- Approved electives in Political Science from the 300-400 level
Free Electives: 13 hours
Build a successful career in graphic design with advanced studies in fields like graphic design, photography and media campaigns. This track develops your skills and knowledge in multiple fields with a focus on graphic design.
Communications Area: 41 hours
| Course Number | Course Title | Credit Hours |
| IMC 200 | Introduction to Mass Communication | 3 |
| IMC 219 OR IMC 259 | News Practicum OR Publishing Practicum | 1 |
| IMC 240 | Creative Photography | 3 |
| IMC 279 | Broadcast Practicum | 1 |
| IMC 260 | Graphic Design I | 3 |
| IMC 320 | Writing for the Mass Media | 3 |
| IMC 340 | Commercial Photography | 2 |
| IMC 355 | Graphic Design II | 3 |
| IMC 360 | Mass Media Design | 3 |
| IMC 370 | Television Production | 3 |
| IMC 380 | Media Buying | 2 |
| IMC 430 | Media Ethics and Law | 3 |
| IMC 450 | Media Campaigns | 3 |
| IMC 495 | Methods of Integrated Marketing Communications | 3 |
| IMC 499 | Professional Media Internship | 3 |
Marketing Area: 12 hours
| Course Number | Course Title | Credit Hours |
| MK 300 | Marketing | 3 |
| MK 340 | Consumer Behavior | 3 |
| MK 390 OR IMC 490 | eMarketing and Social Media OR Social Media Management | 3 |
| MK 430 OR IMC 465 | Advertising and Promotion OR Advertising Agency | 3 |
Upper-Level Cognate Area: 6 Hours
Choose six semester hours from the following:
- Approved electives in IMC from the 300-400 level
- Approved electives in Marketing from the 300-400 level
- Approved electives in Psychology from the 300-400 level
- Approved electives in Sociology from the 300-400 level
- Approved electives in Art from the 300-400 level
- Approved electives in Speech from the 300-400 level
Free electives: 13 hours
Tailor your experience toward interior design careers. Explore fundamental design theories, learn to develop interior design solutions and gain marketing tools tailored for the field.
Communications Area: 38 hours
| Course Number | Course Title | Credit Hours |
| IMC 200 | Introduction to Mass Communication | 3 |
| IMC 219 OR IMC 259 | News Practicum OR Publishing Practicum | 1 |
| IMC 240 | Creative Photography | 3 |
| IMC 260 | Graphic Design I | 3 |
| IMC 279 | Studio Practicum | 1 |
| IMC 310 | Fundamentals of Interior Design | 3 |
| IMC 315 | Design Studio I | 2 |
| IMC 320 | Writing for the Mass Media | 3 |
| IMC 360 | Web Design | 3 |
| IMC 410 | Design Studio II | 3 |
| IMC 415 | Interior Design Agency | 2 |
| IMC 430 | Media Ethics and Law | 3 |
| IMC 495 | Capstone in Integrated Marketing Communications | 3 |
| IMC 499 | Professional IMC Internship | 3 |
Marketing Area: 9 Hours
| Course Number | Course Title | Credit Hours |
| MK 300 | Marketing | 3 |
| MK 340 | Consumer Behavior | 3 |
| MK 390 OR IMC 490 | e-Marketing and Social Media OR Social Media Management | 3 |
| | |
Upper-Level Cognate Area: 12 Hours
Choose 12 semester hours from the following:
- Approved electives in IMC from the 300-400 level
- Approved electives in Marketing from the 300-400 level
- Approved electives in Psychology from the 300-400 level
- Approved electives in Sociology from the 300-400 level
- Approved electives in Art from the 300-400 level
- Approved electives in Speech from the 300-400 level
Free Electives: 13 hours
Build a successful sports communication career with advanced studies in sports writing, sports publications and sports communication experiences. This track develops your skills and knowledge in multiple fields with a focus on sports communication.
Communications Area: 38 hours
| Course Number | Course Title | Credit Hours |
| IMC 200 | Introduction to Mass Communication | 3 |
| IMC 219 OR IMC 259 | News Practicum OR Publishing Practicum | 1 |
| IMC 240 | Creative Photography | 3 |
| IMC 279 | Studio Practicum | 1 |
| IMC 260 | Graphic Design I | 3 |
| IMC 320 | Writing for the Mass Media | 3 |
| IMC 325 | Writing for the Sports Media | 3 |
| IMC 360 | Web Design | 3 |
| IMC 370 | Video Production | 3 |
| IMC 390 OR IMC 395 | Sports Publications OR Sports Media and Society | 3 |
| IMC 430 | Media Ethics and Law | 3 |
| IMC 491 | Sports Communications Internship | 3 |
| IMC 495 | Capstone in IMC | 3 |
| IMC 499 | Professional IMC Internship | 3 |
Marketing Area: 12 hours
| Course Number | Course Title | Credit Hours |
| MK 300 | Marketing | 3 |
| MK 340 | Consumer Behavior | 3 |
| MK 390 OR IMC 490 | eMarketing and Social Media OR Social Media Management | 3 |
| MK 430 OR IMC 465 | Advertising and Promotion OR Advertising Agency | 3 |
Upper-Level Cognate Area: 9 Hours
Choose nine semester hours from the following:
- Approved electives in IMC from the 300-400 level
- Approved electives in Marketing from the 300-400 level
- Approved electives in Psychology from the 300-400 level
- Approved electives in Sociology from the 300-400 level
- Approved electives in History from the 300-400 level
- Approved electives in Sport Management from the 300-400 level
- Approved electives in Speech from the 300-400 level
Free electives: 13 hours
Admissions
Your experience at the University of West Alabama is designed to be as straightforward and convenient as possible. From the moment you apply, you’ll receive step-by-step guidance from an enrollment counselor. And once you’re in your program, you’ll have a personal success coach who can answer your questions and help with anything you need.
Simply follow these steps to get started.
- Complete an online application.
- Submit official transcript of high school grades or GED scores.
- Submit official college and institution transcripts (if applicable).
- Electronic: Submit your official transcripts electronically through services such as Parchment, the National Student Clearinghouse, etc.
- Email: transcripts.westalabama@risepoint.com
- Mail: The University of West Alabama, PO Box 2099, Livingston, AL 35470
Tuition
Undergraduate tuition is $325 per credit hour. There is a $75 technology fee each semester and an course materials fee* of $25.50/credit hour.
The University of West Alabama is dedicated to keeping education costs affordable and providing students with a full range of grants, scholarships and loans. Approximately 80 percent of UWA students receive financial aid to support their studies. To apply for financial aid, complete the Free Application for Federal Student Aid (FAFSA). The school code for UWA is 001024.
*As an online undergraduate student at UWA, you’ll have convenient access to required course materials through the Covered Course Materials program. Digital textbooks and other required resources are provided directly through your courses, helping you avoid the hassle of shopping for textbooks and ensuring you’re prepared to begin coursework as soon as classes start.
Transfer
We have a generous transfer policy at every degree level. Undergraduates transferring from a two-year college are eligible to transfer up to 60 credit hours and 90 credit hours from a four-year college with matching courses and curriculums.
