BA/BS Integrated Marketing Communications
Develop Skills and Knowledge in Multiple Fields
Program Detail
Next Start Date
January 13
Est. Program Length
3-4 years
Credit Hours
120
Course Length
8 weeks
Cost Per Credit
$325
Degree Overview
Gain hands-on multimedia experience in several areas with the online bachelor’s in integrated marketing communications. You’ll study graphic design, photography, web design, social media, news writing and social science, while also mastering marketing theory and media law. You can add an optional track in Graphic Design, Multidimensional Interior Design or Sports Communication.
Earn your degree fully online, at one of the most affordable institutions in the state.
Who is this degree for?
- Individuals seeking a strong foundation in multiple areas of communication and multimedia.
- Individuals seeking roles in public relations, broadcasting/video production, interior design, website design, sales, advertising, radio, photography, marketing, journalism and more.
Program Detail
Next Start Date
January 13
Est. Program Length
3-4 years
Credit Hours
120
Course Length
8 weeks
Cost Per Credit
$325
Submit your information to be contacted by phone/email.
Course Details
• General Education Basic Requirements: 48 hours
• Integrated Marketing Communication Program Requirements: 59 hours
• Electives: 13 hours
Total Hours: 120
Note: IMC students must complete EC 201 Principles of Microeconomics (3) as one of the Social and Behavioral Science electives in the core curriculum.
Tracks: 72 hours
Concentrations
Admissions
Your experience at the University of West Alabama is designed to be as straightforward and convenient as possible. From the moment you apply, you’ll receive step-by-step guidance from an enrollment counselor. And once you’re in your program, you’ll have a personal success coach who can answer your questions and help with anything you need.
Simply follow these steps to get started.
- Complete an online application.
- Submit official transcript of high school grades or GED scores.
- Submit official college and institution transcripts (if applicable). –
- Email: transcripts.westalabama@risepoint.com
- Mail: Transcript Processing Center – University of West Alabama 851 Trafalgar Court, Suite 420 West, Maitland, FL 32751
Tuition
Undergraduate tuition is $325 per credit hour. There is a $60 technology fee each semester.
The University of West Alabama is dedicated to keeping education costs affordable and providing students with a full range of grants, scholarships and loans. Approximately 80 percent of UWA students receive some type of financial aid to support their studies. To apply for financial aid, complete the Free Application for Federal Student Aid (FAFSA). The school code for UWA is 001024.
Transfer
We have a generous transfer policy at every degree level. Undergraduates transferring from a two-year college are eligible to transfer up to 60 credit hours and 90 credit hours from a four-year college with matching courses and curriculums.
