Programs Designed for Your Budget and Schedule

Reach your career goals in marketing, advertising, communications, graphic design and more with an online degree from the University of West Alabama Online. With program options at both the undergraduate and graduate level, you can find the degree you’re looking for, available in a flexible online environment from one of Alabama’s oldest and most prestigious universities. Develop valuable skills in mass media, video production, branding, marketing and more as you learn from expert faculty and instructors. Because these programs feature textbook-free curricula and the Adobe Creative Suite provided free of charge, you will utilize the latest industry tools and resources to build a portfolio of work samples for employers as you save on textbook and software costs.

Experience an education designed to help you achieve your goals, on your schedule and at an affordable cost.

Southern Association of Colleges and Schools SealA C B S P accredited

Online Program Option

  • B.A./B.S. in Integrated Marketing Communications
    • Graphic Design track
    • Sports Communications track
  • Master of Arts in Integrated Marketing Communications
Open Educational Resources

Experience Textbook-Free Online Education

Most instructors in this program use open educational resources (OER) in place of traditional textbooks. This means digital, openly licensed content is available free of charge to students. The University of West Alabama’s use of OER gives students the opportunity to experience a unique learning environment.

textbook-free education

Your Education Is More Affordable Than Ever

When we use OER for this program, you will see a significant savings on textbook costs. The OER library and network allow you to access learning materials free of charge without the high price of traditional textbooks. By going textbook-free, your education is both accessible and affordable.

easy to access materials

Unlimited Access to Learning Resources

With OER available through UWA’s online integrated marketing communications programs, you’ll have access to the course materials you need anytime, anywhere. Through multiple formats, interactive content and a variety of resources at your fingertips, you’ll have study tools whenever you need them

Pursue Your Dream Job

An online integrated marketing communications degree from the University of West Alabama Online will prepare you for a variety of career opportunities. In a convenient and flexible online learning environment, you will gain the knowledge and skills needed for success.

6 percent
job growth for media and communication occupations through 2026
median annual wage for media and communication occupations as of 2019

Potential Careers

Career Median annual wage
Advertising, promotions and communication managers $129,380
Public relations specialists $59,300
Market research analysts $63,230
Marketing managers $145,620
Graphic designers $48,700

Benefits of Attending UWA Online:


    Earn an online degree on your schedule with personal support from application to graduation

  • Competitive Tuition

    Join the 80 percent of UWA students who receive some type of financial aid


    Benefit from UWA’s generous credit transfer policy


    Learn from scholars and practitioners to build the skills and knowledge you need to succeed

About Us

UWA is located in the heart of Livingston on the western border of the state. As one of the oldest and most prestigious colleges in Alabama, we’ve been helping students pursue their dreams and goals since 1835. Join more than 3,000 online learners and take advantage of our tradition of excellence with our flexible online programs.